QR codes are an excellent way for you to promote your business. They can be used in many different ways, from marketing to customer service. You can use them on your website or social media pages to direct people to your store or even as a coupon code.
They're also an easy way to share information with customers. For example, suppose your customer might be interested in a new product or service. In that case, they can sign up for your newsletter and receive updates on the latest news from your company.
If you are looking for more ways to use QR codes for business and marketing, check out this blog post.
What are QR Codes?
The QR Code is a two-dimensional barcode that can be read by mobile phones. It was developed in Japan in 1994 and has been used for several years to track items, including cars or other things. The QR code is also known as the Quick Response code because it allows users to scan it with their camera phone and instantly access information about the product or service.
Are QR Codes Still Useful?
Let's look at a recent example that you probably are familiar with if you watched the Super Bowl.
The most talked-about ad of the past 12 months was a simple QR code that bounced around the computer monitor for 30 minutes. The advertisement was for a cryptocurrency trading platform called Coinbase. Scanning the code took you to a promotional page where you could sign up for free and get $15 worth of bitcoin in return.
After revealing that its advertisement had led 20 million hits in just 60 minutes, Coinbase later announced the ad led even more visitors to its site than expected. The ad had done so well that it crashed their app, but that was beside the main issue.
According to eMarketer, the number of US smartphone users scanning a QR code will increase from 83.4 million in 2022 to 99.5 million in 2025.
Here Are Eight Important Ways to Use QR codes for Marketing:
1 - Coupons
Companies have been using barcode technology for decades to help consumers redeem discounts, and companies monitor redemption rates. Barcode technology makes it easier for both parties to use.
2 - Scan to Pay
Add "Scan to Pay" QR code stickers to your invoices if you want to speed up payment processing. Or check if your point-of-sale (POS) system has an option for this.
3 - Request for Review
Include a scannable decal on your door to invite a consumer to visit your business reviews on Google Business, Yelp, or another relevant platform to your industry.
4 - Websites
Add a QR (Quick Response) bar to your website's Contact us page so visitors can easily scan it from their smartphone and get your contact info.
5 - Direct Mail & Print Ads
Flyers, postcards, and print ads are commonly used to promote local events, products, or services. Using a QR code, you can direct people to your business's online ordering page or service info.
6 - Build Your Email Marketing List
You can create URL QR code links that lead visitors to webpages where they can complete surveys or sign up for newsletters.
7 - Business Cards
Don't worry if you're not sure where to start when creating your business card. Just keep it simple and add the bare minimum so that anyone who sees it knows exactly how to contact you. Then, create a link to your social media profiles using a QR code. It's easy, fast, and free!
8 - Storefront
Create a QR code and put it in your storefront window. One quick scan and you've sent a potential customer to a webpage where they can have a virtual experience with that business.
How to Create a QR code
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